What does this mean for JTI?
Company assets are anything that is owned or paid by JTI and include machinery and equipment, IT devices, products and production materials, Company data and intellectual property (IP). IP includes any corporate brandings, trademarks, patented inventions, copyrighted material, trade secrets, blends and recipes developed and/or owned by JTI.
The misuse, unavailability or malfunction of Company assets can disrupt our business and may result in financial losses and reputational damage.
Our IP is especially valuable as it helps us to differentiate our products and services and maintain competitive advantage. All inventions, ideas and concepts developed for JTI by our employees during their employment belong to the Company and must not be privately traded.