What does this mean for JTI?
We take this responsibility seriously and fully comply with all relevant regulations and the JTI Global Marketing Principles.
We do not market our products to minors. We also do not encourage anyone to take up smoking, and do not try to dissuade smokers from quitting. We market our products to adult smokers in order to maintain brand loyalty and to encourage adult smokers of competitor brands to switch to our products.
We believe that adult smokers should be appropriately informed about the health risks of smoking before they make the decision to smoke.