Our products

Marketing our products responsibly

We are committed to marketing our products responsibly to adult smokers.

What does this mean for JTI?

We take this responsibility seriously and fully comply with all relevant regulations and the JT Group’s Global Tobacco Marketing Principles.

We do not market our products to minors. We also do not encourage anyone to take up smoking, and do not try to dissuade smokers from quitting. We market our products to adult smokers in order to maintain brand loyalty and to encourage adult smokers of competitor brands to switch to our products.

We believe that adult smokers should be appropriately informed about the health risks of smoking before they make the decision to smoke.

What does this mean to me as an employee?

If I am involved in Marketing and Sales (M&S) activities, I am responsible for familiarizing myself with M&S policies, guidelines and procedures, as well as all applicable legal requirements and the JT Group’s Global Tobacco Marketing Principles. I apply them consistently in my day-to-day activities.

What does this mean for our business partners?

We expect any business partners retained for market research, brand marketing, product promotions or other M&S activities to comply with our M&S policies, guidelines and procedures, as well as all applicable legal requirements and the JT Group’s Global Tobacco Marketing Principles.

What situations could this apply to?

Here are some examples of marketing activities that would not constitute responsible marketing:

  • We pay for or otherwise permit the placement of our tobacco products in third party Internet postings such as videos and blogs which are accessed by minors or non-smokers.
  • An advertising billboard bearing one of our cigarette brands is located opposite a high school entrance.
  • A brand website on the Internet does not have a suitable mechanism to verify the age of consumers.

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